With a market cap of $89.6 billion, NIKE, Inc. (NKE) engages in the designing, marketing, and distributing of athletic footwear, apparel, equipment, and accessories and services for sports and fitness activities. Based in Beaverton, Oregon, the company's geographic segments include North America, Europe, Middle East & Africa (EMEA), China, and Asia Pacific & Latin America (APLA).

Companies valued at $10 billion or more are generally labeled as “large-cap” stocks, and NIKE fits this description perfectly. NIKE designs, distributes, and licenses casual sneakers, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks.

Nike’s stock dropped 38.7% from its 52-week high of $98.04. Shares of NKE have crumbled 23.7% over the past three months, underperforming the broader Dow Jones Industrials Average's ($DOWI) 3.6% dip.

In the longer term, NKE stock has fallen 19.9% on a YTD basis, whereas DOWI has decreased marginally. In addition, shares of Nike have declined 34.1% over the past 52 weeks, significantly lagging behind the Dow Jones’ 8.8% rise over the same time frame. 

Since last year, Nike has been trading mostly below its 50-day and 200-day moving averages. 

NKE stock tumbled 5.5% following the release of its mixed Q3 2025 results on Mar. 20. Quarterly revenue for the company stood at $11.3 billion, down 9.3% year-over-year, but slightly ahead of the consensus estimate of $11 billion. The revenue decline was primarily driven by regional challenges, particularly in Greater China, where sales plunged 17%, and weakness in its Direct-to-Consumer business, which saw revenue fall 12% to $4.7 billion, largely due to a 15% drop in digital sales. 

Its EPS came in at $0.54, a decline of 29.9% from the prior year quarter, exceeding analysts’ estimate of $0.28. 

Additionally, when compared, rival Crocs, Inc. (CROX) has outpaced NIKE on a YTD basis, slipping 6.9%. However, over the past 52 weeks, CROX stock edged down 34.2%, performing slightly weaker than NKE. 

Despite NIKE’s underperformance relative to the Dow, analysts have a moderately optimistic outlook. With 36 analysts covering the stock, the consensus rating is “Moderate Buy,” and it is currently trading below the mean price target of $74.54.