• Monster Beverage (MNST) rallied to a new record high on Monday, taking out the previous high posted 14 months ago.
• Monster has been in a general upswing over the past several weeks.
• Monster is scheduled to report earnings later this week on Thursday, May 8, which could cause volatility in the stock in either direction

Company Description:

Monster Beverage (MNST) is a marketer and distributor of energy drinks and alternative beverages in the U.S. and internationally. The company operates through four segments: Monster Energy Drinks, Strategic Brands, Alcohol Brands, and Other. In addition to energy, juice, tea, and coffee drinks, the company sells craft beers and hard seltzers. The company is headquartered in Corona, California, and has a market cap of $59 billion.

Today’s Context:

Monster Beverage has rallied fairly sharply in the past week without any obvious fresh bullish news. Shares may be moving higher because some buyers are expecting a bullish earnings report on Thursday. 

However, the recent rally raises the bar for the earnings report and increases the chances of disappointment. JPMorgan raised its price target to $60 from $53 on May 2 and maintained its “Neutral” rating. Deutsche Bank raised its price target on Monster to $66 from $61 on April 22 and maintained its “Buy” rating.

What I’m Watching: 

Monster rallied 1.43% on Monday and edged to a new record high, taking out the previous high from March 2024. I found today’s Chart of the Day by using Barchart’s New Highs & Lows page and selecting stocks that have new 52-week highs. I then viewed the stocks on the list with the Flipcharts feature. 

What Comes Next: 

The record high signals the possibility of further gains, although it always pays to watch for any temporary downside correction. A downside correction could be used as an entry point.

Key Technical Levels for Monster: 

Editor’s Note: The technical indicators below are updated live during the session every 20 minutes and can therefore change each day as the market fluctuates. The indicator numbers shown below therefore may not match what you see live on the Barchart.com website when you read this report. These technical indicators form the Barchart Opinion on a particular stock.

• The Parabolic Time/Price (50) trading system issued a “Buy” signal on April 14 and has been long since then.
• Barchart’s Overall Average Opinion is a 100% “Buy.”
• All the Barchart Opinion indicators were a “Buy” as of Monday, May 5.
• Monster Beverage has been above its 50-day moving average since Feb. 18, 2025.

Analyst Ratings on Monster:

• Wall Street analysts have a consensus rating of a “Moderate Buy” with a rating of 3.85 out of 5, and price targets between $47 and $71.
• Of 20 analysts, 11 have a “Buy” rating, seven have a “Hold” rating, and two have a “Sell” rating.
• The average price target of $59.30 is slightly below Monday’s close of $60.91, suggesting that the stock is either overvalued or that analysts have yet to catch up with the stock’s potential.

Why It Matters: 

A breakout to a major new high can suggest that a stock has underlying strength to push even higher, although caution is always warranted.

Additional disclosure: The Barchart Chart of the Day highlights stocks that are experiencing exceptional current price appreciation. They are not intended to be buy recommendations as these stocks are extremely volatile and speculative. Should you decide to add one of these stocks to your investment portfolio it is highly suggested you follow a predetermined diversification and moving stop loss discipline that is consistent with your personal investment risk tolerance and reevaluate your stop losses at least on a weekly basis.